YOUR NEEDS: Websites Improve your online presence For your website to be fully effective, it should grab readers’ attention right away. It should make them believe that YOUR cause, product, organization or point of view is one that really speaks to them; and that you and your people sound like true kindred spirits.

What They’re Saying: “Antonia is a terrific web editor. She’s extremely accurate, and has the wonderful knack of saying the same thing in fewer – and better – words.” Anne Taylor, Media Awareness Network

Flash presentations, music, and snazzy graphics won’t necessarily produce this response – but well-written text often can. If your website reads as well as it looks, it can really stand out from the crowd.

That’s where I can help you. I can improve your content in several ways:

• fix the basics: spelling and punctuation, good grammar, straightforward style
• suggest ways to organize your material to better effect
• trouble-shoot readability and visual design problems
• find the correct “voice” for addressing your readers.

That last point is important, and often overlooked. If your online business is relatively new, your content may still be written in the traditional business style – which is geared to the print world, and may sound too stiff and formal for cyberspace. If that's the case, I will “loosen up” your copy to make it appeal more to web-savvy readers.

Or you may have the opposite problem: your content may be so very laid-back that clients don’t perceive it as fully professional. In that case, my editing skills will enhance your credibility.

Remember: all the technical bells and whistles on your website can’t cover up for sloppy writing. It’s words that win you readers.