YOUR NEEDS: Business & Organizations Copy that sells That’s the holy grail of marketing: choosing words that persuade people to take the action you want them to. Can I help you reach that goal?

What They’re Saying: “I can dash off an article in an hour, but I really don’t want to spend time cleaning it up. Antonia takes the task off my hands, doing a way better job than I ever could. That makes me more productive.” Alan MacDonald, investment advisor

I have the editing and marketing skills to review your copy and:

• assess its suitability for your target audience
• reorganize your material to better effect
• suggest selling points you may have overlooked
• take out words that aren’t pulling their weight
• pinpoint any stylistic no-no’s
• correct any errors of spelling, punctuation or grammar
• check every detail of your layout and formatting

– and generally make sure that your message is the very best it can be.

Why is editing so important?

You work hard for your professional reputation, and you’re good at what you do. But when it comes to business writing, often a company can be so enthusiastic about its message that it doesn’t notice minor flaws in the presentation.

It’s all too easy for errors to slip into your written material; and yet misspellings, wrong grammar, poor word choices, etc., can cause clients to doubt your professionalism. Rightly or wrongly, potential clients may assume that if you’re careless with your copy, your business might not be reliable either.

(Imagine the annoyance of discovering a glaring error in your new brochure – after you’ve printed and distributed two thousand copies. That kind of mistake wastes your valuable time, money, and credibility.)

That’s why you need my professional services: I make sure your job is done properly, the first time.

Well-written copy shows your clients that you care about doing even the little things right. That’s the kind of business everyone prefers to deal with.